Critical Data Studio

  • Expanded Data
  • Program
  • Open Studios
  • Closing
  • Artist in Residence
  • About

Expanded Data

In partnership with Factory Media Centre, Expanded Data brings together researchers and media artists who challenge conventional uses of data, code, and computation through bold, experimental practices. Inspired by Gene Youngblood’s vision in Expanded Cinema (1970), where multi-screen films, video art, live performance and cybernetic cinema redefined the cinematic experience, Expanded Data is rooted in experimentation, interdisciplinarity and critical engagement with technology. 

As researchers and media artists push the boundaries of data-driven technologies —integrating virtual, augmented, and extended reality, machine learning, natural language processing, and artificial intelligence — Expanded Cinema (1970) serves as a conceptual foundation for engaging with ‘data’. Much like Expanded Cinema uprooted conventional filmmaking practices, Expanded Data anticipates the potential of data, code, and computation across diverse venues, platforms, and media, opening new possibilities for creating, exhibiting, performing, and engaging with data-based artworks.  

Expanded Data cultivates critical frameworks for understanding ‘data’ through cultural aesthetics and paradigms, including lo-fi, glitch, speculative design, anti-computing, counter archives, queer data, and artificial life. By engaging with these methodologies, it fosters innovative artistic, theoretical, and technological inquiries that challenge conventional data paradigms. Through interdisciplinary dialogue among artists, researchers and audiences, Expanded Data examines the socio-technical dimensions of living systems and the implications of inherited technological futures. 

Organizing Team

Andrea Zeffiro

Andrea Zeffiro is an Associate Professor in the Department of Communication Studies and Media Arts at McMaster University. From 2015 to 2025, she served as the Academic Director of the Sherman Centre for Digital Scholarship. Andrea has been developing the concept of Expanded Data since 2022 , and is thrilled to bring it to life in collaboration with an incredibly talented group of artists and researchers, in partnership with Factory Media Centre.

Stephen Kelly

Stephen Kelly is an artist and Assistant Professor in the Faculty of Engineering at McMaster University. His research-creation works are mechatronic art/science hybrids which use nature-inspired computing as raw material for storytelling, activism, and public engagement. He received his PhD in computer science from Dalhousie University, BFA from the Nova Scotia College of Art and Design, and completed an NSERC post-doctoral fellowship at the BEACON Center for the study of Evolution in Action at Michigan State University. In 2022 he was a visiting faculty researcher at Google Brain, where he led a large evolutionary robotics collaboration.

http://creativealgorithms.ca/

Chelsea Miya

Chelsea Miya is an Assistant Professor in the Culture and Technology Studies program and the School of Theatre, English, and Creative Writing at the University of Guelph where her research focuses on questions of ethics, gender, and sustainability in the context of data cultures and digital design. She is a Research Affiliate of the SpokenWeb Network and a member of Strategies for Intersectional Gender Justice, Networked Action, and Liberation (SIGNAL). She co-edited the anthology Right Research: Modelling Sustainable Research Practices in the Anthropocene (Open Book Publishers 2021), and you can read her article, “Platitudes: The Carbon Weight of the Post-Platform Scholarly Web,” co-authored with Geoffrey Rockwell, in the upcoming special issue of The Journal of Electronic Publishing focused on publishing and climate change.

Rachelle Sabourin

Rachelle Sabourin (she/they) is a doctoral candidate at McMaster University in Communication, New Media, and Cultural Studies. Rachelle holds an MA in Contemporary Art, Design, and New Media Histories from OCAD University. Rachelle is an experienced arts administrator who has worked in a variety of cultural industries including publishing, performance, fine art, and commercial photography. Their doctoral research focuses on contemporary feminist activism within/against artistic institutions, considering the role of (in)visibility, memorial, and protest to enact lasting cultural change. Rachelle has presented her research internationally and sits on the board of the Universities Art Association of Canada.

Mackie Martin

Mackie Martin is an alumni of the Media Arts program in the Department of Communications Studies and Media Arts at McMaster University. They recently had the opportunity to complete their undergraduate thesis, a cumulative project working within the field of glitch art and analog technology. Since February 2025, Mackie has been working with Dr. Zeffiro on Expanded Data, using their glitch art techniques to aid in creating content.

SPONSORS

* Social Sciences and Humanities Research Council of Canada
* Faculty of Humanities, McMaster University
* Department of Communication Studies and Media Arts, McMaster University
* Faculty of Engineering, McMaster University
* Department of Computing and Software, McMaster University
* The Sherman Centre for Digital Scholarship
* McMaster University Libraries

Critical Data Studio